You're training consistently. Putting in the hours. But you're not getting faster — you're just maintaining. And somewhere in the back of your mind you know it: without the right structure, this is as good as it gets.
Structured Coaching for Cyclists Over 40
Who Are Done Standing Still
Progressive, evidence-based training cycles — built around how your body actually adapts at 40, 50, and 60. Not a plan you download and forget. Coaching you actually follow.
Start Your 7-Day Free Trial →$89/month · TrainingPeaks Premium included · Cancel anytime
Does any of this sound familiar?
If you're nodding at more than two of these, you're exactly who the Collective is built for.
- You train consistently but you're not getting faster — you're just maintaining fitness
- You don't actually know what you should be doing each week, or why
- Recovery takes longer than it used to — and you're not working with that, you're working against it
- You've bought training plans before. You didn't finish them. They weren't built for your life or your physiology
- You want to stop getting dropped on the Sunday ride, finish a sportive strong, or set a Strava PR that actually means something
- You know training at 50 should look different from training at 30 — but nobody's told you how
Kevin had a good coach before. Then he had the right structure.
Kevin is 60. He'd been coached elsewhere for years — he wasn't unfit, he wasn't unmotivated. But when the training became properly progressive and evidence-based, something shifted. Here's what one season looked like.
Trained with another coaching company for years.
Good athlete. Putting in the work. But without the right evidence-based structure, the results plateaued. Kevin knew he had more in him. The season results didn't reflect what was possible.
Best season of his life. At 60.
One full season of structured, progressive training built around MAP testing. Here's what happened:
- 7 out of 8 age group wins — South Downs Hill Climb Series
- 6 personal bests on the way to the Vets Series Championship
- 5th at BMCR National Road Bike TT Championships
- 3rd overall — Goodwood TT Series (Road Bike)
- 2nd overall — VTTA Closed Circuit Champs (Road Bike)
- 2 top-10 finishes in the National Stallard Road Race Series
"Hard work, commitment, consistency, and family support have resulted in this incredible season." — Ric Stern on Kevin's year.
One result is luck. A full season of results like this is what happens when the training structure is right.
What the Collective gives you
Not a content library to wade through. Structure, guidance, and actual access to coaching.
Progressive training cycles built around MAP testing — the same evidence-based framework used with Ric's 1-to-1 athletes. VO2max, durability, threshold: structured, sequenced, purposeful.
Monthly live Q&As with Ric. Real coaching answers to your actual training questions — not generic advice from a forum. Capped at 50 members to keep them genuinely useful.
TrainingPeaks Premium included. Analyse your rides, monitor training load, and watch your fitness trend over time. This alone is worth $20/month.
$20/month value includedAccess to the Power Profile/MAP Calculator and Masters Recovery Resilience Calculator — tools that show you where you actually are and what needs work first.
A community of cyclists over 40 who are committed to improving — not just logging miles. Progress check-ins, PR celebrations, and people facing the same challenges you are.
Crit, TT, gravel, and endurance plans alongside the core progressive cycles. Plans for under 6 hours/week and over 6 hours/week — built for real training schedules.
Why the Q&A cap matters
Most coaching memberships pack in as many members as possible. The Collective doesn't. Monthly live Q&As with Ric are deliberately capped at 50 members — not as a marketing tactic, but because beyond that number it stops being a coaching session and becomes a webinar nobody actually learns from.
At 50 members, Ric can work through real questions in depth. Your question gets answered properly, not waved at.
When the membership reaches 50, new members join a waitlist. The cap exists to protect the quality of access — not to create artificial urgency.
Try it free for 7 days. $89/month after. Cancel anytime.
What members say
"The structure is exactly what I needed to help me get ready for the Trans Portugal MTB Race."— Paul, Collective member
The Collective launched in October 2025. More results being built every week.
How the Collective fits in
More than a static plan. More accessible than full 1-to-1. The intelligent middle path.
| Static Training Plan | The Collective | 1-to-1 Coaching | |
|---|---|---|---|
| Progression | Generic, fixed | Structured + coach-guided | Fully personalised |
| Accountability | None | Community + monthly Q&A | Direct weekly access |
| Questions answered | Never | Monthly live with Ric | Anytime |
| TrainingPeaks Premium | Not included | Included free | Included |
| Adapts to your recovery | No | Recovery-aware structure | Yes — fully |
| Cost | $15–$50 one-off | $89/month | From $89 · 1-to-1 from £125/month* |
* 1-to-1 coaching is billed directly in GBP. The Collective is billed in USD via Skool.
Hear it from Ric directly
What the Collective is, who it's for, and how it works.
Start your best season yet
Seven-day free trial. $89/month after. No commitment — cancel anytime from your account.
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